SLOGAN  , the

war-cry of the Highland clans . It was the gathering call of the clan, often the name of the clan, the place of ' meeting, and the like, and was uttered when charging in battle . The Gaelic word, of which " slogan " is the English adaptation, is sluagh-ghairm, from sluagh, army, host, and gairm, call, cry . A variant form of " slogan " is " slogorne," which has given rise to an invented word " slughorn," used by Chatterton (Battle of Hastings, ii . 10) and by Browning (Childe Roland) as if the term meant some kind of war-trumpet or horn . Skeat (Etym . Dict . 1898, Errata and Addenda) has shown that Chatterton used an edition of Gavin Douglas's translation of Virgil, where" slogorne " is spelled " slughorne," and the context, " The deaucht trumpet blawis the brag of were; the slughorne, enseule or the wache cry went for the battall all suld be reddy," misled him .