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Disney Princess - History, The Eight Official Princesses, Kingdom Hearts and Kingdom Hearts II, Disney’s Pirate and Princess Party

ariel belle game cinderella

In 2000, Andy Mooney was tapped by Disney to help turn around its falling sales. After Mooney went to a “Disney on Ice” show, he got the idea to develop the Disney Princess franchise. He had seen many young girls dressed as their favorite Disney Princess while attending the event. He was surprised to see that the costumes the girls wore weren’t even Disney products, but generic models. Even though there was very limited advertising and no focus groups, the Disney Princess line became a major success. Sales of Disney products rose from $300 million in 2001 to over $3 billion just five years later. Today, there are over 20,000 products available in the Disney Princess franchise.

The Eight Official Princesses

The princesses featured in the Disney Princess franchise were taken from classic Disney films. Though the characters Ariel, Aurora, Snow White, and Jasmine were all born as princesses, not every Disney princess had ties to royalty. Mulan and Pocohontas are examples of this as they were not born princesses, nor did they marry princes like Belle and Cinderella, The Eight Official Princesses were chosen based on how well they fit in to the princess mythology. Although Tinker Bell was initially included as a ninth Disney Princess, she is now the centerpiece of her own Disney franchise, the Disney Fairies.

Kingdom Hearts and Kingdom Hearts II

Disney created the Kingdom Hearts video game for the Playstation 2 console. Jasmine, Snow White, Cinderella, Alice from Alice in Wonderland, and Belle are all featured as six of the seven Princesses of Heart. The term was coined to represent young women who are “entirely pure of heart.” Although Ariel is featured in the game as an accomplice to the newly developed character of Sora, she is not one of the Princesses of Heart. The other Princess of Heart is the original character of Kairi. In the follow-up game, Kingdom Hearts II, Mulan appears as an accomplice to Sora just like Ariel was in the previous game. Belle, Jasmine, and Ariel also return in the second version. Ariel and Belle both have more prominent roles in Kingdom of Hearts II. Pocahontas and Aurora are the only official Disney Princesses who do not appear in any of the games. A chapter book for children is now being developed, based on the game. The Princesses of Heart in the developing series are Aurora, Snow White, Belle, Cinderella, and Ariel. In the series, Ariel has the most prominent role, using a magical tiara to transform into a princess, save the other four princesses, and save the Kingdom Hearts and the Twilight Universe. Maleficent, the evil antagonist from Sleeping Beauty, is the “bag guy” of the series.

Disney’s Pirate and Princess Party

In 2007, the Magic Kingdom at Walt Disney World held its first Pirate and Princess Party. The event featured a new “Enchanted Adventures Parade” as well as a new fireworks show. The parade included the princesses, Aurora, Pocohontas, Cinderella, Jasmine, Ariel, and Belle. The characters were attended by knights and dancers. The princesses were available for meet-and-greets throughout the 13 nights of the event.

Disney, Walt - Overview, Personal Life, Career Details, Chronology: Walt Disney, Social and Economic Impact [next] [back] Disney on Ice - Disneyland Adventure, Pixar’s Monsters Inc., Other Shows

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