Other Free Encyclopedias » Online Encyclopedia » Encyclopedia - Featured Articles » Clothing - Casual Clothes & Designer Fashion

Calvin Klein Clothes - The Success of Calvin Klein Clothes

calvin klein shirts

Almost everyone in the developed world has heard of Calvin Klein. He is a fashion icon beloved by millions, maybe billions of people. The story of the evolution of Calvin Klein and his clothes is a fascinating one, starting with a $10,000 investment and ending in a clothing empire worth hundreds of millions of dollars.

Calvin Klein got his start by opening up a coat shop in 1968 at the York Hotel, located just off of Broadway in New York City. He financed the opening of this store with just $10,000. Shortly after opening his store, Klein caught his first big break with a huge order from Bonwit Teller. Bonwit Teller, now defunct, was at the time a very prestigious department store in New York City. Bonwit Teller gave Calvin an order for $50,000 worth of men’s and women’s coats to be featured in their store. They were a smash hit, and a year after launching his clothing line Calvin Klein was featured on the cover of Vogue magazine.

A few years later Calvin Klein shirts, blazers, lingerie and sportswear were added to his clothing offerings. They were all tremendous hits, and by 1977 the company had revenues in excess of 30 million dollars a year. Calvin Klein was making four million for himself.

One of the biggest fashion crazes that Calvin Klein started was the demand for designer jeans. In the middle of the 1970s he started adding his famous CK label to the back of the jeans he sold. It shot sales through the roof and soon after every other designer jean company was making sure to add their own labels to their products.

One of the biggest innovations Calvin Klein brought to the fashion world was his ingenious and often controversial advertising campaigns. This began in 1979 with the use of Brooke Shields, who was only 15 years-old at the time. She was featured in a highly sexually provocative ad campaign, which ignited a firestorm of controversy from conservative groups. In the 1990s Calvin Klein put a male in the middle of a controversial ad campaign. The rapper Marky Mark (who is now the respected actor Mark Wahlberg) was featured in a series of billboard ads in which he wore only his underpants, which became simply known as “Calvins.” This again sparked controversy.

Calvin Klein also helped sell his products by featuring them in television and film. They were perhaps most famously featured in the original Back to the Future film. Michael J. Fox wore purple Calvin Klein underwear in a famous scene from the film, which ramped sales up to a stunning level.
Klein’s flair for promotion payed enormous dividends. In 2002 Calvin Klein sold his clothing empire to Van Heusen in a deal worth more than $500 million.

Casual Big And Tall - Casual clothing tips for big and tall men [next] [back] Bulova Men's Watches - How to Find Bulova Men's Watches

User Comments

Your email address will be altered so spam harvesting bots can't read it easily.
Hide my email completely instead?

Cancel or

Vote down Vote up

over 6 years ago

A man was sentenced to 12 years chanel bags in prison rather boring. One day he found an ant actually understand him,They begin chanel bags outlet to train it. A few years later, the ant will Chanel Handbags not only inverted, but also Chanel Wallets tumble,That he was quite proud of. At last he was Chanel Barrette released from prison,The first thing is Chanel Belts to run the bar, ready to show off his magic bird ant.

Vote down Vote up

over 6 years ago

Sweetie Watch Pink Mother of Pearl

www.charmforbracelets.com
首页:
[url=http://www.charmforbracelets.com]linksLondon[/url]

Vote down Vote up

over 6 years ago

A man was sentenced to 12 years chanel bags in prison rather boring. One day he found an ant actually understand him,They begin chanel bags outlet to train it. A few years later, the ant will Chanel Handbags not only inverted, but also Chanel Wallets tumble,That he was quite proud of. At last he was Chanel Barrette released from prison,The first thing is Chanel Belts to run the bar, ready to show off his magic bird ant.