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Adwords Definitive Google Guide - Review of the Definitive Guide to Google Adwords

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Perry Marshal’s Definitive Guide to Google Adwords has been known to in online marketing circles as one of the top user guides to generating income through the popular ad service by Google. Adwords is Google’s main source of revenue. It earns the company over $20 billion per year. Ads are distributed by the company targeting international, national, regional, and local markets, and it uses a pay-per-click (PPC) system of generating revenue. This means advertisers pay Google a fixed rate each time someone clicks on their ad. Google then pays a percentage of that revenue to the owner of the website hosting the ad.

Many entrepreneurs have devised systems to use the Google Adwords affiliate program to generate large amounts of income. Perry Marshal’s Adwords definitive Google guide, entitled The Definitive Guide to Google Adwords, however, is not about the affiliate program, but it is guide for business-owners and marketers to effectively use Adwords as an advertising tool. Since its inception, the guide has undergone a few changes and is now offered as part of a complete program. Now included in the full program are the following:

• Playing to Win in Google Adwords: How to Structure Your Campaigns for Maximum Results from the Very Beginning – This fast-start guide is a 6-page PDF e-document.
• Example of the Wrong Way to Build a Campaign – A real campaign that is flawed and how it is flawed.
• Example of the Right Way to Build a Campaign – A guide to the “Perry System.”
• Perry’s 1-page, Twelve Step Formula for Improving your CTR and Cutting Your Bid Prices – 12 important rules to never forget.
• Informative Audio – Two MP3 files covering important topics
• The Definitive Guide to Google Adwords – The centerpiece of the system.

The Perry Marshal system is both informative and enjoyable to read. It offers strategies and real-life examples so business owners and advertisers can get the most out of Google Adwords. This guide is well-worth the price and highly recommended as a way to boost sales.

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