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Jobs In Public Relations - Outlook of Jobs in Public Relations - Responsibilities for Jobs in Public Relations, Education for Jobs in Public Relations

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Public relations is a term for a broad category of jobs that is expected to grow greatly in the next few years. Just as fast as the industry is growing, so are qualified prospects. This means there will be a lot of competition in the market for anyone planning a career in public relations. Before you go ahead with a plan to get into public relations, you should consider the facts about the job and what the future may hold for those who get into it.

Responsibilities for Jobs in Public Relations

The nature of the work in public relations jobs varies widely by employer and the specializations that are required to be filled. The basic goal of a public relations firm or department is get the public, government, or other organizations to view an organization as they wish to be viewed. This usually means presenting the company or organization in a favorable light, but certain marketing or business strategies may call for another image to be generated.

Public relations specialists are sometimes referred to as media or communications specialists. They often work for companies that do marketing and advertising. These titles refer to the fact that public relations specialists often work closely with media outlets, such as newspapers, magazines, radio and television. Specialists can directly represent their company by being the face and voice for the company or they can work behind the scenes, writing for and coaching organization officials on what to do and what to say.

People with jobs in public relations may write press releases made for printing or internet distribution. These press releases may be picked up by journalists as sources for stories in print, television, or radio. Part of the job is also organizing meetings, speeches, dinners, or other social functions for the business. Although many people think of public relations as being synonymous with advertising or marketing, some public relations specialists act more as appointment setters, schedulers, and travel agents more than anything else. In large public relations companies, there will be many different specialists.

Education for Jobs in Public Relations

Most entry-level jobs in public relations require a minimum of a bachelor’s degree. Some positions require at least a master’s degree. This degree does not necessarily have to be in public relations. Graduates of other programs are often accepted, such as marketing, communications, and journalism. In some cases, employment may depend on a degree or training in a business specialization that the company works with. Some examples of this are business, political science, finance, economics, and psychology. Public relations degree programs may have different specialty concentrations for business jobs in public relations, non-profit jobs in public relations, and government jobs in public relations.

In addition to a college degree, public relations specialists should be able to communicate their thoughts effectively, practice good judgment, be creative, and have excellent problem-solving skills. Most people who pursue jobs in public relations are self-confident, outgoing, and enthusiastic.

Outlook and Salaries for Jobs in Public Relations

Companies that hire for jobs in public relations are mostly in the service industry, such as marketing or advertising. Most jobs are concentrated in large cities such as New York, Chicago, Los Angeles, and Washington, DC.

About 275,000 people had jobs in public relations as of 2008. The number of employees is expected to grow to over 341,000 by 2018. This is a growth rate of 24 percent as compared to the national average of 8 to 10 percent for all jobs combined. The downside to this is that there is expected to be a great increase in competition for these jobs, so they will still be tough to get by anyone but the top in their class/field.

The median earnings for entry-level jobs in public relations is $53,000 annually. The top 10 percent of earners make over $97,000 per year, while the bottom 10 percent make $30,000 or less annually.

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