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The Importance of Business Cards in Real Estate

Despite advances in modern technology, a business card is still a realtor’s best friend. Though they aren’t as exactingly important as they were in the 60s, 70s or 80s, they are still the best way to hand over all key business information in a single moment. Yes, it may be possible to e-mail one’s phone number or even “bump” personal data from one iPhone to the next, but business cards get around all problems of incompatibility while also avoiding frustrating technical problems inherent in any technological solution. Everyone knows what business cards are, how to use them, and to keep them.

Business cards are still used in most real estate negotiations because they allow potential customers to keep in touch. Even if the contents of the card are immediately fed into a PDA or smart phone, the fact that a business card presents information in a format that everyone can read means that every realtor should have one, even if it is not their preferred means of passing along information. Business cards also allow a recipient to quickly size up the person handing them out. Shoddily made business cards which have typos or outdated information are usually a sign that a realtor doesn’t have their act together and can’t be trusted to do due diligence when it comes to writing contracts and inspecting properties.

Business cards may also integrate new technologies in order to keep up with the times. Gone are the days of Rolodex-shaped business cards, the high-tech cardboard slips of today have barcodes on them instead. These barcodes can be read by specific kinds of smart phones and computers in order to upload their information directly. There are also programs for some advanced phones that can scan a business card and read the text printed on the card. Of course, all of these cards still work fine on their own!

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