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SLOGAN
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SLOGAN, the war-cry of the Highland clans. It was the gathering call of the clan, often the name of the clan, the place of ' meeting, and the like, and was uttered when charging in battle. The Gaelic word, of which " slogan " is the English adaptation, is sluagh-ghairm, from sluagh, army, host, and gairm, call, cry. A variant form of " slogan " is " slogorne," which has given rise to an invented word " slughorn," used by Chatterton (Battle of Hastings, ii. 10) and by Browning (Childe Roland) as if the term meant some kind of war-trumpet or horn. Skeat (Etym. Dict. 1898, Errata and Addenda) has shown that Chatterton used an edition of Gavin Douglas's translation of Virgil, where" slogorne " is spelled " slughorne," and the context, " The deaucht trumpet blawis the brag of were; the slughorne, enseule or the wache cry went for the battall all suld be reddy," misled him.